No software service or web experience like Black Tonic exists on the market today.
Black Tonic is intended for creative professionals (referred to throughout as “creatives”) – ranging from graphic designers to web developers to advertisers. Creative professionals designed it, understanding the needs and constraints of the design process as well as the current frustration with existing presentation tools. Thanks to Black Tonic, creatives will never again have to substitute another in-person presentation to clients with a pdf via email.
Black Tonic is distinct in the following four areas:
"Blacktonic has been a Godsend for me. The best part has been making changes and posting them while talking to the client. As we talk I can make changes, upload and ask ‘Is this more of what you're looking for?’ This is the perfect thing for freelance designers."
- Jennifer Wallace
Graphic and Web Designer, Freelance
"What I love about Black Tonic is how fast it is. There's no mucking about with installing new applications, finding codes, etc. It's just a quick click for the client and we're live."
- Chase Reeves
Director of Marketing, Iterasi
"I work with clients across the U.S. and Canada. Black Tonic allows me the control I need when presenting via phone, and my clients appreciate the clean presentation. The interface is incredibly intuitive and oh-so clean."
- Genevieve Margherio
Owner, CD, Red Lemon Creative, Inc.
“Beautiful simplicity! It's not common that web apps are this simple, and I love it.”
- Ian Cairns
Project Manager, Development Seed
"Black Tonic rocks hard… I think I'm addicted."
- Jeff Foster, Business Development, Sandstrom Design
Jeff Foster, Business Developer for Sandstrom Design, first approached Black Tonic because he needed to pitch new project concepts via a presentation with a team of potential clients in Asia.
Sandstrom had resources available for using any type of presentation tool necessary, but instead of sharing their potentially chaotic desktops, or requiring their overseas clients to download software, they were looking for a tool that showcased their work and eliminated an ocean of distance. Black Tonic fit the bill.
Foster has since completed several presentations with the team in Asia, and continues to use Black Tonic for presenting to clients in Europe and performing marketing research with retailers stateside. Black Tonic is now a regular tool for Foster and his team at Sandstrom Design.
Sandstrom Design, an establish Portland, Oregon company, has successfully created branding for companies including Chase, Converse, Tazo, Coca-Cola, and Miller Lite.
David Price, founder
An academically trained mechanical and biomedical engineer with advanced studies in philosophy and theology, David’s interest lies in knowledge theory—particularly the study of sign and symbol as they relate to language and communication. Software design and technology has proved to be the perfect combination for David’s skills.
Beginning in 2001, David managed the strategy and development of an e-commerce application and physical fulfillment process that generated gross annual revenue exceeding one million dollars within a year. Thus began his fascination with the potential of integrating Internet technology with business process through design. As the creative business mind behind WOLVERINE and Black Tonic, David brings critical thinking and business entrepreneur skills to the team.
Black Tonic (dba)
Black Tonic is a new venture of David Price who bootstrapped development by leveraging their resources and experience from running WOLVERINE, a design consultancy based in Portland, Oregon.
Why was Black Tonic developed?
Price questioned (and continue to question) the current user experience of the web. With so much of the current focus on providing collaboration and contribution tools and experiences, the need for a tool allowing a controlled web experience became a high priority for the company.
Black Tonic is the result of a combination of passion, opportunity, and innovation. The HTML broadcasting and browser-synchronizing innovation was the by-product of recognizing a need in the marketplace: remote presentations by PDF are no longer sufficient. Instead, a solution that showcases the hard work of designers with ease for both creatives and their audiences is necessary, and now available.